In 2014, in New York while a Smashing conference, Oliver Reichenstein introduced his conference about: Information Entropy. We are 4 students in web design school who have watched his conference and then analyse and retranscribe it in order to make aware a big majority of people about this phenomenon of Information Entropy.

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Oliver Reichenstein

Swiss German, he studied philosophy in Paris and Swiss. In 2003, he traveled in Tokyo to build his Web Design Agency: Information Architects (iA).

He released his first application: iA Writer for Mac and iPad, thenceforth news stantards have been set up for writing on touch screen devices.

You can learn more about him on his Twitter account or on his Linkedin profil.

Picture of Oliver Reichenstein

His conference: Information Entropy

Three years ago, there were 300K books printed per year. Nowadays, we can reach up to 15 millions books. Due to technology, the amount of information increases faster. On the web, we have the same report, there are 50 millions web sites, 2.5 billions internet users and 8 billions short messages, these numbers increase everyday.

The reality is that we receive too much informations and our brain is not programmed to save all these data. So we make choices, take decisions. Consequently we create our own entropy. Everybody has their own entropy depending on their preferences, their tastes, their desires etc...

We are surrounded by lots of options and several times we are a bit lost. Nevertheless, we can deal with our information entropy if we invest enough energy and effort to make things look more clear, functional or efficient.

Watch the conference

Understand the Entropy Phenomenon

Entropy is not a common word. Even if you don’t call it that way, you will see that you know it after all. It’s about a phenomenon frequent daily and in many field to not say all.

With our words and as young students, we will explain to you what it’s all about, through our story, we set up 5 principals to let you know how to reduce the information entropy.

Read our story